Launch communication kit

Launch mailer content

Template 1

Hello Team,Your contribution each day is what makes us tick as an organisation. To recognise these contributions, build a culture of appreciation, and create an environment of trust and transparency at [company name], we are excited to introduce [Empuls / Custom Program Name].[Empuls / Custom Program Name] will help us connect, collaborate, celebrate milestones, appreciate peers, and seek and give constructive feedback all in one place. Building a great culture is a shared responsibility for all of us, and I invite you to start contributing by taking some very simple steps. See someone exhibiting our values — call it out. Notice something that needs improvement — share feedback. If you have ideas that help us improve as a team, fire away.So go ahead and get started today. You would have received an invitation to join already. But if not, click on this link and use your work email address to get started: [subdomain.xoxoday.com]Onwards and upwards.

Template 2

Hi Team,We think you’re amazing and want to recognise you for your meaningful contributions to [company_name] each day. That is why we’ve launched [Empuls / Custom Program Name].Collaborate with your teammates, share ideas and appreciation, and celebrate your collective success in real-time. We think you’ll love staying socially connected under one hub and giving recognition that is candid, social, and expressive. What’s more? Manage your own 360° feedback surveys to achieve your career development goals.You will receive an email inviting you to join [Empuls / Custom Program Name] on [launch date].Together, we’re looking forward to building a culture of recognition and feedback. Your active participation and engagement are crucial in making this a success.With warm regards, HR Team

Best practices

Make your welcome post an exciting one

Let your CEO, CHRO, or the people manager send the first-ever post on the platform welcoming your employees. This announcement is critical as it will be the first org-specific welcome on the platform. A great idea is for the Super Admin (or any HR leader) to announce this on the Town Hall group and start your org’s Empuls journey.

Add an ‘@Group’ tag to the launch message to ensure that all team members are notified via email as well.

Create your team of ‘Culture Champions’

Assign a few active employees from each department, or create a team of “Culture Champions” who can help ensure employees in their respective teams participate in your engagement programs. This team can also help drive future initiatives. Form a team of culture heroes, create a group on Empuls, add them to the group, and encourage them to share ideas and execute activities on the platform.

Spotlight the first log-ins

Make your launch exciting by gamifying the sign-up experience:

The first few users (could be the first 20, 50, or 100) get bonus reward points.

Highlight the first 5–10 employees who signed up as ‘The Famous Five’ or ‘The Famous 10.’

The first team to enable accounts for all their members gets spotlight team status — celebrate with an award like ‘The Lightning Team’ on Day 1.

Here are some award icons you can use to recognise these early adopters (Fantastic Five, Famous Five, Terrific 10, Top Ten):